Hi, I'm Chris!

Shopify Expert

Based in Idaho

I'm an Idaho based product manager with 14 years of professional experience, working in D2C and E-Commerce.

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- Nice to meet you!

Chris Straface

Product Manager & DadCloset CoderHome Automation Geek

Hello there! My name is Chris. With a decade-long track record steering the helm of e-commerce and direct-to-consumer enterprises, I bring a wealth of expertise as a seasoned product manager.

My journey has sculpted a unique fusion of marketing finesse and product leadership—an intricate dance between technical proficiency and an acute understanding of customer journeys. Operating with efficiency at the core of my approach, I stand ready to propel your e-commerce venture toward unprecedented growth. Let's collaborate to transform your business aspirations into thriving realities.

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  • 14

    Years of Experience
  • 100+

    Projects Completed
  • 30+

    Happy Clients
- Experience

My past few years...

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    2019 - Present

    Senior Product Manager

    -Lovevery

    Responsible for four 0-to-1 consumer launches.

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    2017 - 2018

    Brand Manager

    -Zume Inc.

    Responsibilities included performance and optimization of ad spend, management of brand messaging through all omnichannel touchpoints, pizza/sides/beverage menu management, eCommerce operations and merchandizing.

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    2016 - 2017

    Client Insights Consultant

    -Clorox

    Strategic insights consultant providing advanced business analytics and modeling on acquisition targets to Clorox’s New Business Development Unit.

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    2014 - 2016

    Brand Manager

    -Kinders BBQ

    Responsible for orchestrating Kinder's e-commerce strategy, while overseeing all digital marketing activities, including email and social channels.

- Services

My Services

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    1

    Shopify Store Setup

    General setup required to get your Shopify account connected to your store.

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    2

    Shopify Product Catalog Setup

    Sell & track your products by configuring your collections and inventory locations.

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    3

    Shopify Theme Development

    Tailor your shop to your brand with theme customizations that make your website perform like the best.

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    4

    Shopify Store Automations

    Eliminate busy work and increase efficiency by turning manual workflows into automated ones.

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    5

    Multi-site Setup

    Untangle inventory and ensure on-hand levels are properly tracking across your warehouse locations.

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    6

    e-Commerce Administration

    Day to day operations and on-call support to eliminate bugs and keep your site running smoothly.

- Clients

Customers & clients

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- Testimonial

What client's say?

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- Let's Connect

Get in touch

You can use the contact form below to contact me regarding my services and pricing.


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